I am currently working as a freelance designer and looking for new UX opportunities.
My path to user experience design came through the multi-disciplinary design program at the University of Utah. This program focuses on teaching human-centered design primarily through the practice of product design. Courses covered design thinking, industrial design, infographics, typography, and multiple design studio classes. During this time I developed a passion for applying the design process to challenges in a variety of disciplines.
In practicing UX design I continue to apply the human-centered design principles I learned in my undergraduate studies and have found many direct similarities to the UX process.
The Nielsen Norman Group does a great job applying the design thinking model to create solutions in UX design.
“The design-thinking ideology asserts that a hands-on, user-centric approach to problem solving can lead to innovation, and innovation can lead to differentiation and a competitive advantage. This hands-on, user-centric approach is defined by the design-thinking process and comprises 6 distinct phases, as defined and illustrated below.”
Since graduating from Arizona State University in Design Studies, I have focused on learning the skills specific to UX design and I completed a General Assembly User Experience Design Immersive course in Fall 2016. The UXDI course covered the entire UX design process. I worked on multiple individual and team projects to create responsive websites and native apps. Since then, I have been working on personal and freelance projects.
My Design Process
- Define user needs & goals
- Consider business goals & constraints
- Conduct comparative and competitive analyses for insights & differentiation
- Find past data or conduct a survey
- Ask users their current process or goals
- Conduct heuristic analysis (if redesigning)
- Create personas for typical and edge users
- Write user flows for personas
- Create process flow
- Use card sorting and similar methods for categories, filters, and to find importance
- Draw many lo-fi sketches for key screens based on content and user needs
- Consider pros & cons for sketches and decide on best options
- Resketch screens until refined to one design
- Create a mood board or style tiles including typefaces and color palettes
- Create hi-fi mockups based on wireframes
- Make a style guide for designer and developer reference
- Create interactive prototype with the hi-fi mockups
- Conduct user testing between each round of design - hand sketches, lo-fi wireframes and hi-fi mockups and apply changes to next round